THURSDAY MORNING MIX
April 22, 2010
I love what I do at KRFC. I love being the first to set ears on new music, then sharing it with fellow programmers and listeners. My heart races when the phone lights up, a listener asking what was just played. A connection. As a music love/snob, I'm lucky to have been graced with my spots on KRVM and KRFC.
I love radio. I love spinning the dial, landing on some farm news station in Nebraska, hearing a poorly produced spot for tractor sales. Real people doing real stuff.
Radio is a dying sport. Sure, there's still a ton of money changing hands, but radio is just not the 'tastemaker' it once was. Radio reacts to trends, rather than setting them. Live radio is considered inefficient, and musical knowledge is typically undervalued.
Nowadays, the heart of true radio beats within community stations like KRFC, where programmers are often still at the forefront of new music from their respective genre. We've got blues, jazz, folk, world, and yes, americana djs who 'get it.' We share our passion with a dwindling listenership, increasingly distracted by instant gratification online. It's not that programmers like ours aren't doing their job; we're simply doing it with fewer listeners.
Which is why it's especially important that we 'real people doing real stuff' support community radio in a concrete way. We can no longer simply rely on the other guy to pick up and do our work for us; we are the other guy. KRFC's spring membership drive sets sail Friday. Please call (970)221-5075, or connect on line with krfcfm.org.
Hope to hear from you next Thursday morning!